Indian outsourcing company Satyam suffered a severe backlash when it was discovered billions were squandered by management.
Satyam Computer Services, the scandal-ridden solution provider based in India, this week unveiled a marketing overhaul intended to function as the rebirth of the company.
In April, Tech Mahindra agreed to purchase 31 percent of Satyam’s shares, resulting in an infusion of $351 million (U.S.) into the beleaguered Indian outsourcing firm. At the beginning of the year, the former chairman of Satyam confessed to $1 billion in fraud. B. Ramalinga Raju, his brother Rama Raju, Chief Financial Officer Srinivas Vadlamani, and two Price Waterhouse auditors have been charged with forgery and falsification of Satyam accounts and for causing disappearance of evidence.
This week, the firm unveiled its new brand identity, “Mahindra Satyam.” The logo takes a cue from Mahindra’s current design.
So you can see how a deep belief in reincarnation can actually help Indian outsourcing companies!
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